President Donald Trump’s increased involvement in U.S. sporting events could culminate in a record-breaking advertisement buy for the Super Bowl, according to a report from the Sports Business Journal.
The prospective deal for the Fox TV broadcast, which would be orchestrated by his 2020 re-election campaign, could cost in the neighborhood of $5.6 million for 30 seconds of airtime. That would likely exceed the cost of any other campaign ad he has purchased so far, though he reportedly paid seven figures for a World Series ad last month.
A deal has not yet been completed and negotiations are still ongoing, according to the SBJ report.
“The president’s team has agreed on the broad terms for buying an ad,” a source told SBJ. “No contract is signed yet.”
This fall, Trump attended a World Series game in D.C. to a chorus of boos, and an Alabama-LSU college football contest at which he received a warmer reception. Trump, who is the subject of an impeachment inquiry, holds little public support among D.C. citizens but won Alabama in the 2016 general election.
The president has historically clashed with the NFL, having been spurned from achieving his dream to be an owner and leading a disastrous lawsuit against the league in 1986 that backfired and forced the competing USFL to fold. Over the past few years, he has also lashed out at NFL player protests during the national anthem.
This season’s Super Bowl will take place on Feb. 2, 2020.